AI Insights · Timothy · October 2021
Top 5 Drawing & Coloring Apps in Germany: Q3 2021 Performance
A detailed look at the performance of the top 5 drawing and coloring apps on a unified platform in Germany during Q3 2021.
In Q3 2021, the drawing and coloring app market in Germany showcased notable trends across the top 5 apps: Gallery: Coloring book & decor, Pixel Art - Color by Number, Adult Coloring Book - Pigment, Happy Color by Numbers Game, and Paint by Number Coloring Game. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics.
Gallery: Coloring book & decor saw a fluctuating trend in weekly revenue, peaking at approximately $7K in mid-July and ending the quarter at around $5.6K. Weekly downloads remained relatively stable, with minor ups and downs, concluding the quarter at 5.6K. Active users showed a slight decline from 103.4K at the beginning of the quarter to 91K by the end.
Pixel Art - Color by Number experienced a consistent weekly revenue, hovering around the $2K to $2.6K range. Downloads saw a significant drop from 14.6K at the start of the quarter to 8.5K by the end. Active users also decreased, from 276.9K to 231.5K over the same period.
Adult Coloring Book - Pigment had a stable revenue pattern, averaging around $1.1K to $1.7K weekly, with a peak of $1.8K in late July. Downloads remained fairly steady, ranging between 1.5K and 2K. Active users marginally declined from 8.7K to 8.3K throughout the quarter.
Happy Color by Numbers Game demonstrated a stable revenue trend around the $1K mark, with minor fluctuations. Downloads showed an upward trend, starting at 20.2K and reaching 27K by the end of September. Active users remained strong, fluctuating between 312.8K and 396.6K.
Finally, Paint by Number Coloring Game saw its weekly revenue peak at $1.2K in mid-July but gradually declined to $567 by the end of September. Downloads followed a similar trend, starting at 21.9K and ending at 21.8K. Active users decreased from 372.7K to 254.2K over the quarter.
For more detailed insights and analysis, visit Sensor Tower.